What to Expect for Your Auction | Step-by-Step Auction Sale Process

What to Expect for Your Auction


Step 1: Initial Consultation

The process begins with an initial consultation. You'll meet with our team to discuss your specific needs, whether it's selling an estate, business assets, or other items. During this meeting, we'll assess the scope of the auction and answer any questions you may have.


Step 2: Item Evaluation and Cataloging

Once we've agreed to move forward, our team will work with you to evaluate and catalog the items that will be part of the auction. We'll assess their condition, value, and uniqueness, ensuring each item is properly represented.


Step 3: Marketing and Promotion

To attract potential buyers, we'll create a marketing plan tailored to your auction. This may include online listings, traditional advertising, and email campaigns. Our goal is to reach a wide audience to maximize interest in your items.


Step 4: Preview Period

Before the auction date, we typically provide a preview period during which potential buyers can inspect the items in person. This helps generate excitement and allows buyers to assess the items' condition.


Step 5: Auction Day

On the day(s) of the auction, whether it's conducted live or online, our team will manage all aspects of the event. For live auctions, this includes setting up the auction site, managing registration, and conducting the auctioneer duties. In online auctions, our secure platform will facilitate bidding. For online auctions, we’ll be in communication with the seller and will answer buyer questions.


Step 6: Bidding and Closing

Buyers will bid on items during the auction. The bidding process may vary based on the type of auction. In live auctions, it's a dynamic process with the auctioneer calling out bids, while online auctions allow participants to place bids electronically. The auction will close at a predetermined time.


Step 7: Payment and Settlement

Once the auction has concluded, successful bidders will be required to make payments. ProCountry Auction Service ensures secure payment processes. We handle the collection of payments from buyers and the settlement of proceeds to the seller.


Step 8: Item Removal

Buyers will need to collect their purchased items. Depending on the arrangement, this may happen immediately after the live auction or within a specified timeframe for online auctions. Our team will oversee the item removal process to ensure it goes smoothly.


Step 9: Final Settlement and Reporting

ProCountry Auction Service will provide a detailed report of the auction results and the final settlement to the seller. This report will include the selling prices, fees, and any other relevant information.

Throughout the process, ProCountry Auction Service maintains open lines of communication with the seller, providing updates and addressing any concerns promptly. Our goal is to make the auction experience as seamless and transparent as possible, ensuring a successful outcome for all parties involved.


Contact us today to put the ProCountry Team to work for you!

Call: 715-495-0814  or  Email: info@procountryauction.com

Stop by: 838 N State Rd 37, Mondovi, WI 54755

What Our Buyers and Sellers Are Saying...

"Totally satisfied. Second auction we have done with them. Easy to work with and handled our items professionally. Definitely use them again when needed." - Dave P.